Unit 7. The mass media

Friday, Dec 7th, 2007.
1. Warm - up
Name the things you see in the following pictures
Radio set
Cassette recorder
TV set
Video tape
filmstrip
newspaper
books
computer
Mass media or mass communications refer to public institutions that report news and other stories. Mass media also keep people updated.
Can you give me some examples of mass media in reality?

Lesson 7: Reading( period 1).
Syllabus: 52.
I. BEFORE YOU READ
Group discussion
How often do you do these things?

- Read a newspaper


- Watch TV


- Listen to the radio


- Use a computer

NEW WORDS
( BEFORE YOU READ)
NEW WORDS

= pay attention to
Put emphasis on (v)
Guinness Book of World Records
Record-breaking
Release a live album
= make an album to public
Rumor (n)
= a story or report basing on unknown or unofficial source
Red-hot (adj)
= heated, fresh
On the go (exp)
= constantly busy
Laptop (n)
= small, portable computer
Smart phone (n)
= a phone with sophisticated
software and applications
I. VOCABULARY
Put emphasis on (v) = pay attention to
Guinness Book of World Records
Record-breaking
Release a live album= make an album to public
Rumor (n)- a story or report basing on unknown or unofficial source
Red-hot (adj)= heated, fresh
On the go (exp) = constantly busy
Laptop (n) = small, portable computer
Smart phone (n)= a phone with sophisticated software and applications
Task 1: Understanding headlines
Back in the air
Beauty or clothes
c. Take it with you
d. Pop superstar makes Guinness book of world records

II. WHILE YOU READ
Task 2: Matching.
A. Many TV shows and contests have put more emphasis on introducing the beauty of models rather than their clothes. However, fashion designers insist that all models place their beauty behind.
c. Beauty or clothes
B. Britney Spears had two entries in the Guinness Book of World Records. She scored in the famous record book as the best-selling teenage artist and the fastest-selling female artist in the world with Oops!...I did it again, moving a record-breaking 1.3 millions copies in its first week. Her fans urged her to release a live album of her last live show.
E. Pop superstar makes Guinness book of world records
C. Rumors have become red-hot that Michael Jordan is returning to basketball. The world’s greatest basketball player walked away from the game eighteen months ago. Yesterday, he refused to reveal his plan to reporters. Will he take to the air once again?
a. Back in the air
E. You are constantly on the go and you want to carry all your documents. Instead of carrying your laptop, just get our smart phone (167 g). Once your documents are in the phone, you can view them, e-mail them to others, and transfer them to another device.
d. Take it with you
Task 3: Matching.
Match the above pieces of news with five of these themes
1. Education
2. Music
3. Sports
4.Technology
5. Fashion
6. Advertisement
3. Music
4. Sports
6. Fashion
7. Advertisement
Task 4: Answering questions.
Why do fashion designers insist that all models place their beauty behind?
2. How many copies of Oops!...I did it again did Britney Spears sell in its first week?
3. When did Michael Jordan stop playing basketball?
4. What are the advantages of the smart phone?
III. AFTER YOU READ
Circle the best answer.
1. Many TV fashion shows and contests have paid special attention to introducing
A. model’s clothes
B. the beauty of models
C. the beauty of clothes
D. fashion designers
2. Entries in the Guinness Book of World Records if Britney Spears are
A. the best- selling teenage artist
B. the fastest-selling male artist in the world
C. the fastest-selling female artist in the world
D. A and C

3. Will Michael Jordan take to the air once again?
A. Yes, he will.
B. No, he won’t.
C. The writer does not know.
D. It’s up to his father.
5. What is the writer’s purpose when giving paragraph E?
A. Introduce laptop.
B. Give some advantages of smart phone.
C. Persuade you to buy smart phone.
D. B and C
IV. HOMEWORK

- Learn by hear Vocabulary
Read four passages again
Read the passage D and
do exercises related to it
- Prepare for Listening