Unit 7. Market leader II (2nd edition). Vocabulary Exercise

SECTION I: VOCABULARY
_________ is the cost to the buyer of goods or services.
A. Place B. Promotion C. Price D. Product
When you inform customers about products and persuade them to buy, you are trying to ______ your products.
A. Advertise B. Buy C. Discontinue D. Promote
The percentage of sales a company has is its market ______.
A. Share B. Place C. Research D segment
This company is gathering information about what customers want and need at the moment. On the other hand, it is carrying out a market______.
A. Segment B. Research C. Share D. Value
The description of a typical customer is consumer ______.
A. Goods B. Spending C. Profile D. Behavior.
A group of customers of similar age, income level and social group is _______.
A. market segment B. market value C. market share D.market place
Things people buy for their own use are consumer ______.
A. Profile B. Goods C. Behavior D. Spending
______ is a term used when you talk about how and where people buy things.
consumer behavior C. consumer profile
B. consumer spending D.consumer goods.
The length of time people continue to buy a product is product ______.
A. Placement B. Launch C. Range D. Lifecycle
Set of product made by a company is called product ______.
A. Development B. Range C. Placement D. Launch
Numbers showing how much a company has sold in a period are ______.
A. sales target B. sales forecast C. sales figures D. sales prices
The boss would like us to predict how much we could sell in the next quarter. He wants us to make ______.
A. sales forecast B. sales price C. sales target D.sales charge
A company’s sales ______ is how much it wants to sell in a certain period of time.
A. Price B. Target C. Charges D. Forecast
A business that specializes in giving advice on advertising and making ads is an ______.
advertising agency C.advertised company
B. advertisement firm D.advertiser firm.
An amount of money that is available for advertising during a particular period is called ______.
advertisement costs C. advertising payment
B. advertising fund D. advertising budget.
______ is a program of advertising activities over a period, with particular aims.
Advertising campaign C. sales campaign
promotion campaign D. advertiser campaign.
A brand can be______ as a name given to a product by a company so that the product can easily be recognized by its name or its design.
A. Called B. Defined C. Collected D. Made
In our very competitive business world, a good brand is one of the keys to the ______of any company.
A. Failure B. Benefit C. Success D. Promotion
However, the name is not everything. For a brand to be successful, marketers have to know what the______ need and want, so a lot of market ______ is necessary.
consumers/research C. clients/segment
customers/value D. consumers/place
The customer has so much______ nowadays that a good brand is a necessity, so that one product is clearly______ from another in his or her mind.
opportunity/difference C. chance/differentiate
B. option/differed D. choice/different
A good brand of course has a long-term ______ , as it will ______ to many different market segments and to people from different cultures.
profit/appeal C. value/attract
B. benefit/appeal D. result/attack
About one fifth of the consumers who have tried our new ______ said they were dissatisfied with the taste of the Spring Balm toothpaste.
A. Products B. Items C. Pieces D. Goods
As regards the price, almost 90% of interviewed consumers remarked that our products are ______ in comparison with well-established ______ .
expensive/label C. overpriced/brands
B. costly/