Tiếng anh
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Ngày 11/05/2019 |
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Chia sẻ tài liệu: tiếng anh thuộc Tiếng Anh
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WHY ENGLISH?
THE CULTURE LAGACY
The League of Nations was the first of many modern international alliances to allocate a special place to English in its proceedings: English was one of the two official languages.
The League was replaced in 1945 by the United Nations, where the role of the lingua franca became even more critical. English is one of the official languages of the UN.
International relations
The language plays an official or working role in the proceeding of most other major international political gatherings, in all parts of the world.
Ex: Organization of Petroleum Exporting Countries, European Free Trade Association. They use English as the only official language and only working language.
International relations
Unless a body has highly restricted membership, the choice of a lingua franca has to be made, and English is the first choice of most.
The extent to which English is used in this way is often not appreciated. In 1955-1956, there was about 12,500 international organizations in the world. A sample of 500 of these show that 85 percent made official use of English.
International relations
The reliance on English is by no means restricted to science, however. Several international sporting organizations work only in English such as The African Hockey Federation,...
International relations
In Europe , organizations which work only in English are surprisingly common, especially in science.
Several bodies use English in more than one way.
The overriding impression is that, wherever in the world an organization is based, English is the chief auxiliary language.
International relations
A different kind of role for English is encountered at meetings where a large number of nations each has the right to participate using its own language.
International relations
Several solutions to this problem have been proposed, such as the use of a `relay` system. English may be used as an intermediary language - or `interlingua` language.
International politics operates at several levels and in many different ways, but the presence of English is usually not far away.
International relations
The English language has been an important medium of the press for nearly 400 years.
The nineteenth century was the period of greatest progress, thanks to the introduction of new printing technology and new methods of mass production and transportation.
THE MEDIA: The press
Newspapers are not solely international media: they play an important role in the identity of a local community. Most papers are for home circulation, and are published in a home language. It is therefore impossible to gain an impression of the power of English from the bare statistics of newspaper production and circulation.
More important – though much more subjective – are estimates of the influence of individual newspapers on a world scale.
THE MEDIA: The press
THE MEDIA: Advertising
Advertising is developed a combination of social and economic factors, especially in the more industrialized countries.
English in advertising began very early on, when the weekly newspapers began to carry items about books, medicines, tea, and other domestic products.
The English advertisements are not always more numerous, but they are usually the most noticeable.
The official language of international advertising bodies, such as the European Association of Advertising Agencies, is invariably English.
THE MEDIA: Advertising
THANKS FOR LISTENING
THE CULTURE LAGACY
The League of Nations was the first of many modern international alliances to allocate a special place to English in its proceedings: English was one of the two official languages.
The League was replaced in 1945 by the United Nations, where the role of the lingua franca became even more critical. English is one of the official languages of the UN.
International relations
The language plays an official or working role in the proceeding of most other major international political gatherings, in all parts of the world.
Ex: Organization of Petroleum Exporting Countries, European Free Trade Association. They use English as the only official language and only working language.
International relations
Unless a body has highly restricted membership, the choice of a lingua franca has to be made, and English is the first choice of most.
The extent to which English is used in this way is often not appreciated. In 1955-1956, there was about 12,500 international organizations in the world. A sample of 500 of these show that 85 percent made official use of English.
International relations
The reliance on English is by no means restricted to science, however. Several international sporting organizations work only in English such as The African Hockey Federation,...
International relations
In Europe , organizations which work only in English are surprisingly common, especially in science.
Several bodies use English in more than one way.
The overriding impression is that, wherever in the world an organization is based, English is the chief auxiliary language.
International relations
A different kind of role for English is encountered at meetings where a large number of nations each has the right to participate using its own language.
International relations
Several solutions to this problem have been proposed, such as the use of a `relay` system. English may be used as an intermediary language - or `interlingua` language.
International politics operates at several levels and in many different ways, but the presence of English is usually not far away.
International relations
The English language has been an important medium of the press for nearly 400 years.
The nineteenth century was the period of greatest progress, thanks to the introduction of new printing technology and new methods of mass production and transportation.
THE MEDIA: The press
Newspapers are not solely international media: they play an important role in the identity of a local community. Most papers are for home circulation, and are published in a home language. It is therefore impossible to gain an impression of the power of English from the bare statistics of newspaper production and circulation.
More important – though much more subjective – are estimates of the influence of individual newspapers on a world scale.
THE MEDIA: The press
THE MEDIA: Advertising
Advertising is developed a combination of social and economic factors, especially in the more industrialized countries.
English in advertising began very early on, when the weekly newspapers began to carry items about books, medicines, tea, and other domestic products.
The English advertisements are not always more numerous, but they are usually the most noticeable.
The official language of international advertising bodies, such as the European Association of Advertising Agencies, is invariably English.
THE MEDIA: Advertising
THANKS FOR LISTENING
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