THUYẾT TRÌNH ANH VĂN

University of Economics
Ho Chi Minh City
Class 47 - K39
WELCOME TO OUR PRESENTATION
Phạm Chính Thức
Ngô Thanh Tùng
Nguyễn Trung Khánh
Warm up
Video
Krispy Kreme in West Sacramento, California, US Grand Opening
Warm up
1) What time the store opening?
The store opening at 5:30 am.
2) How many people are getting free doughnut?
There are 100 customers getting free Doughnuts for a year.
Warm up
3) What`s promotion for the first to buy doughnut? How`s about for the 99 people next?
The first customer gets a free doughnut, once a week, for a year. The other 99 get a free doughnut once a month, for a year.
4) In addition, what`s gift for those one come to buy on the promotion day?
Everyone receives a T-Shirt.
Warm up
doughnut [`dounʌt] (n)
Ex:  The doughnut is popular in many countries
A small round cake, often in the form of a ring.
bánh rán
outlet [`autlet] (n)
Ex: Benetton has retail outlets in every major European city.
A shop, a company which products are sold
cửa hàng,
đại lý (của một công ty)
wholesale [`houlseil](n)
Ex: The wholesale trade sector lost 14000 jobs.
The business of selling of goods in large quantities.
Antonyms: retail
 
Bán sỉ
franchise [`frænt∫aiz] (n)
Ex: I buy a fast-food franchise.
Formal permission given by a company to someone who wants to sell its goods.
nhượng quyền
kinh doanh
Krispy Kreme is a US-based doughnut chain. It is over 65 years old. It is a retail and a wholesale business. A retail business sells directly to customers. A wholesale business sells products in large quantities to other business, rather than to the general public.
Krispy Kreme
The company sells its products in its own company stores. It also has franchise stores and sells to supermarkets. A franchise is when a company lets another business sells its products in return for a share of the profits. The doughnuts are very popular. When the company opened a new store in New England, people slept on the street outside the store and waited in the dark until it opened.
The company is expanding into new markets in the US. This year earnings rose 50 percent. A year ago, the company had 90 outlets. Now it has 236 stores. The company plans to open a new doughnut and coffee-shop style business. Total sales increased 29.5 percent to $186.9m from $144.3m a year ago.
You have 2 minutes to read
the passage again
1. Answer the question
What is the company plans in the US?
The company plans to open a new doughnut and coffee-shop style business in the US.
2. What type of the company is Krispy Kreme?

It is a retail and a wholesale business.

A retail business is form that sells indirectly to customers.
Compared with a year ago, total sales increased $42.6m
Krispy Kreme is
only a retail business.



a retail and a wholesale business
directly
3. What does each of the underlined parts refer to?
Krispy Kreme is a US-based doughnut chain. It is over 65 years old. (Paragraph 1)
 Krispy Kreme
When the company opened a new store in New England, people slept on the street outside the store and waited in the dark until it opened. (Paragraph 2)
 The company
What is the different
between
retail and franchise?
Open question
Open question
What is the advantage when we chose the franchise for a company?
Open question
Extend the scope of business.
Partner have a sense of responsibility.
To limit the business opponent.
To maintain the impression of brand.
To collect the experience in local.
Share the management pressure.
To raise the advertising effect.

Advantage
What is the
challenge of franchise with franchiser and franchisee?
Open question
Expend of distribution network make difficult when receive information.
Lose control and synchronism when sale large franchise.
Secret of business may be stolen.
Franchise trend to the business opponent in the customer competitions and market competitions.
Challenge of franchiser
Don’t adjust franchiser’s business-level strategy.
Franchisee can’t but directions to customer groups, target segment base on franchiser’s strategy.
All promotion program are compel the franchiser agree.
Challenge of franchisee
The franchisee don’t have the business experience (recruit staff experience, personnel management experience…) when franchise.
Is there any solution for this problem?
Challenge
Train for franchisee.
Send a consultants to support franchisee.
To launch a marketing campaign in the franchisee ’s region.
Challenge
Krispy Kreme is an American doughnut chain. It has a long history. It is a retail and a wholesale business. The company sells its products in its own company stores, franchise stores and supermarkets. The company is expanding into new market in the US. Sales and number of its outlets is growing. The doughnuts increasingly more popular with people all over the world.
Summary