Tham khảo tiểu luận tiếng anh

BÀI TẬP TIỂU LUẬN
Giáo viên:
Nhóm lớp K4KTDT B.
Gồm:
Hoàng Văn Thái
Dương Minh Hải
Trần Thị Kim Oanh
MÔN: TIẾNG ANH
MARKET PENETRATION STRATEGIES OF VINAMILK
I. ADVERTISE ON MEDIA AND COMMUNICATIONS.

- ADVERTISING ON TELEVISION. VINAMILK CONTINUOUSLY LAUNCHED NEW ADS COMBINING SONGS WITH MEANING, SUITABLE FOR CHILDREN.
+ Vinamilk associated with images of children with love and cows. Advertising Vinamilk latest video is a baby drinking milk and her staff to the residents throughout laugh when I do call box carrot carrot milk by sucking milk.
+ The song in ad Vinamilk actually win both parents and children. If parents decide not to purchase Vinamilk for her child, competition inevitably will demand that the child she bought a box of proving at least Vinamilk in a cave east of milk is another option parents. That is the success of Vinamilk.
I. ADVERTISE ON MEDIA AND COMMUNICATIONS.

- MEANS OF ADVERTISING ON THE INTERNET.
- OUTDOOR ADVERTISING PANO, AP POSTERS.
II. DIVERSIFICATION OF PRODUCTS
VINAMILK included: Fresh milk. yoghurt. cream. eat yogurt. fermented milk for life.
DIELAC: Dielac brand of milk powder Vinamilk line. includes the following product groups. Mama Dielac milk powder for pregnant mothers. powdered milk for children, Powdered milk for adults.
II. DIVERSIFICATION OF PRODUCTS
V - FRESH. a label specializing in soy milk. juices of all kinds of Vinamilk. appeared on the market since 1990.
II. DIVERSIFICATION OF PRODUCTS
VINAMILKCAFE. Made from the essence of pure coffee with leading technology as for the charming coffee filter. adds instant energy to do. to think. to decide. to take away your life stopped.
II. DIVERSIFICATION OF PRODUCTS
Condensed milk, a nutrient necessary for the development of you and your family, are special institutions to serve the diverse needs of people like to drink like a warm milk when mixed with boiled water, using with bread, yogurt, milk coffee, do vitamins ... Includes: Sweetened condensed milk ONGTHO, NGOISAOPHUONGNAM.
II. DIVERSIFICATION OF PRODUCTS
BEER. Now listing has established a joint venture with SAB Miller. Beer Company produced the world`s second largest beer production. Zorok to produce beer with total investment of 27 million. Zorok beer was launched in 2007 and quickly attracted the attention of customers.
II. DIVERSIFICATION OF PRODUCTS
III. SPONSORED PROGRAMS ON TELEVISION. SCHOLARSHIP. SPONSORED CHARITIES.
FUND 1 MILLION CUPS OF MILK FOR POOR CHILDREN IN VIETNAM. SMILE AND HOPE.
The Fund is a million cups of milk for poor children was founded by Vietnam Fund for Children and Vinamilk from Vietnam`s two initiatives. and called for widespread support from consumers in both countries. The objective of the Fund is to help approximately 50,000 poor children across the country have free milk drink in 10 days. 2 boxes per day and on average each child will receive 20 boxes of milk from this fund.
RELIEF PROGRAM OF THE STORM VICTIMS IN NINE CENTRAL PROVINCES -HIGHLANDS (2009).
From day 20 to 25/10, the social mission of the company`s charitable collaboration with TienPhong Newspaper Deployed gifts program aid storm victims in five of nine provinces in the Central-Highlands. includes .QuangNgai and QuangNam, Thua Thien-Hue, QuangTri and KONTUM.
III. SPONSORED PROGRAMS ON TELEVISION. SCHOLARSHIP. SPONSORED CHARITIES.
VINAMILK - SCHOLARSHIP FUND FOR YOUNG TALENT INCUBATES VIETNAM
From 2003 to now, only with scholarship funds, listing has supported more than 12 billion for thousands of children across the country.
III. SPONSORED PROGRAMS ON TELEVISION. SCHOLARSHIP. SPONSORED CHARITIES.
IV. PROVIDE NUTRITION COUNSELING SERVICES.
To provide information relating to nutrition problems of each type of product makes Vinamilk customers can have their choice of teaching. In addition, consultants Vinamilk also answer questions related to human nutrition ...