PEP_BEV OR_Aug13

1
Agenda
DAY 1
Executive Summary
Sale Performance
Brand Performance
HR and G&A Review

2

CSD
3
Biggest & Fast-growing segment, share gain has bigger overall impact (or share loss has lower overall impact) as Cola is growing
=> Maintain competitiveness
Declining segment, stronger growth is required to sustain overall share
=> Refocus on this flavor segment
Second growing segment, need to improve overall share
=> Share gain thru channel expansion
YTD Aug Share
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
+/- In Overall CSD
Industry Flavor Mix
+/- within Segment
4
Biggest & Fast-growing segment, share gain has bigger overall impact (or share loss has lower overall impact) as Cola is growing
=> Maintain competitiveness
Declining segment, stronger growth is required to sustain overall share
=> Refocus on this flavor segment
Second growing segment, need to improve overall share
=> Share gain thru channel expansion
Aug Share
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
+/- In Overall CSD
Industry Flavor Mix
+/- within Segment
5
5
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
Volume Share Summary
Cola:
LL:
Flv:
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
CSD
Cola
LL
Flv
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
CSD Volume mm case8oz
CSD:
YTD 13 vs.12
+17.8%
Volume Share (%) – Total CSD
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
PEP in Cola:
COLA Voume mm case8oz
Volume Share (%) – Cola (47.7% CSD) YTD TY
YTD 13 vs.12
+17.8%
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
PEP in Lemon:
LL VOLUME mm case8oz
Volume Share (%) – LL (30.3% CSD) YTD TY
YTD 13 vs.12
+17.8%
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
FLAVOR VOLUME mm case8oz
Volume Share (%) – Flavor (21.9% CSD) YTD TY
YTD 13 vs.12
+17.8%
PEP in Flavor:
Cola:
LL:
Flv:
WTD Performance
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
Cola
LL
Flv1`2
Cola:
LL:
FLV:
Source : Millward Brown Brand Health tracking
Brand Health Performance – TOM
Flv
Cola
LL
TOM_2 cities
TOM_2 cities
TOM_2 cities
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
Cola:
LL:
FLV:
Source : Millward Brown Brand Health tracking
Brand Health Performance – Is A Brand I Love
Flv
LL
Cola
Brand love_2 cities
Brand love_2 cities
Brand love_2 cities
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
Cola:
LL:
Flv:
Source : Millward Brown Brand Health tracking
Brand Health Performance – Ultimate Refreshment
Flv
Cola
LL
Ultimate refreshment_2 cities
Ultimate refreshment_2 cities
Ultimate refreshment_2 cities
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
Cola:
LL:
Flv:
Source : Millward Brown Brand Health tracking
Brand Health Performance – Better Taste
Flv
LL
Cola
Better taste_2 cities
Better taste_2 cities
Better taste_2 cities
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
Cola:
LL:
Flv:
Source : Millward Brown Brand Health tracking
Brand Health Performance – Good for everyday
Flv
LL
Cola
Good for everyday_2 cities
Good for everyday_2 cities
Good for everyday_2 cities
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
17
Cola – Brand Health Performance
Pepsi
Coke
To be updated
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
18
LL – Brand Health Performance
7 UP
Sprite
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
To be updated
Hien to update on Mon - Oct 14
19
Flv – Brand Health Performance
Mirinda
Fanta
To be updated
Note:
FW changed since Mar 2013
& historical data will be recalibrated by end of Sep
Hien to update on Mon - Oct 14
Cola:
7Up:
Flv:
Media
Source : Mind Share Media Tracking
GRP 30s
Relative SOV
GRP 30s
Relative SOV
GRP 30s
Relative SOV
20
Cola
LL
Flv
21

NCB
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
ED NW:
YTD 13 vs.12
+17.8%
ED Volume% share
Source: AC Nielsen – Urban 6 Cities
ED WTD:
Source: AC Nielsen – Urban 6 Cities
To be updated
Brand Health Tracking – Energy drink
(Mar – Sep)
Source: AC Nielsen – 36 Cities & Rural
25
TOM_2 cities
Brand love_2 cities
Better taste_2 cities
Energy kick_2 cities
FJ:
FJ VOLUME mm case8oz
FJ
YTD 13 vs.12
+17.8%
To be updated
Brand Health Tracking – Juice drink
(Aug – Sep)
Source: AC Nielsen – 36 Cities & Rural
27
TOM_2 cities
Brand love_2 cities
Better taste_2 cities
Good for everyday_2 cities
FJ:
PW:
WTD Performance
Source: AC Nielsen – Urban 6 Cities
FJ
PW
PW:
PW VOLUME mm case8oz
PW
YTD 13 vs.12
+17.8%
Media
PW
Source : Mind Share Media Tracking
ED:
FJ:
PW:
GRP 30s
Relative SOV
FJ
GRP 30s
Relative SOV
GRP 30s
Relative SOV
ED
30
31

Suntory
Source: AC Nielsen – 36 Cities & Rural (rural data from May10)
RTDT NW:
YTD 13 vs.12
+17.8%
RTDT Volume mm case8oz
RTDT Volume%share
Source: AC Nielsen – Urban 6 Cities
RTDT WTD:
Source: AC Nielsen – Urban 6 Cities
To be updated
Brand Health Tracking – RTDT (1)
(Aug – Sep)
Source: AC Nielsen – 36 Cities & Rural
35
TOM_2 cities
Brand love_2 cities
Better taste_2 cities
Good for everyday_2 cities
To be updated
Brand Health Tracking – RTDT (2)
(Aug – Sep)
Source: AC Nielsen – 36 Cities & Rural
36
Expert in tea_2 cities
Make my spirit feel light_2 cities
Make my body feel light_2 cities
High quality _2 cities
Media
RTDT:
GRP 30s
Relative SOV
RTDT
Marketing / Innovation initiatives – Sep 13
Disruptive Marketing
Differentiated
Innovation
Affordability/
Value Play
Month Under Review
Planned Next 3 Months
Gold support
Apr-May
AQF Taste of Purity
Apr-Jun
Mango launching in DaNang
From June
Rejuvenate packaging
(Sep)
LOTUS
Revive Thematic & Fun Bike
The Amazing Race
Sponsorship – Jul - Sep
AQF Pure Fashion
Sep-Nov
New Thematic
Sep-Nov
Refreshing Now- 360 degree campaign
Jun- Aug
Music Now – Beyonce (Sep – Nov)
Tet(Dec– Jan)
MRD Trade Support
MRD Rural BB (South: Sarsi, North: Orange)
Re-air Sarsi in Mekong
Dew Launch in Oct
PET 400ml Launch in MK in Oct
Brand teams to update