English

overview
Starting up
Vocabulary
Reading
Language review
Case study
Starting up

What do you or don’t you like about shopping? What are the advantages of shopping online?
Which of the items on the left have you bought online? Why?
Which of those items would you not buy online, and why?
Vocabulary
1.We offer a .............to customers who buy in bulk.
a)refund b) discount c) delivery
2. We ask customers who are not fully satisfied to ………. goods within seven days.
a)discount b) refund c) return
3. In order to get a full ………., customers must send back goods in the original packaging.
a)discount b) refund) c) return
4. Goods will be ………. within 24 hours of your order.
a)despatched b) purchased c) exchanged
5. Goods are kept in our ………. until ready for delivery.
a) stock b) storage c) warehouse
6. Products and services offered at large discount are generally a ……….
a) sale b) bargain c) offer

B. Combine words from boxes A and B. Make phrases that match the definitions (1-7). For example, credit card detail – 2 the name, number and expiry date on your credit card.






The time when you can chance your mind car cancel an order cooling of period
The name, number and expiry date on your credit card credit card details
The way you choose to buy the goods you want method of credit
When you can pay some time after you buy, but at no extra cost after sales payment
When the goods you require are not available out of stock
A promise to give your money back if you are not happy money back guarantee
The help you get from a company when you start to use their product interest-free service
Reading
Match these words and phrases from the article (1 – 7) with their meanings (a – g)

The high street
Cut-throat
A dilemma
Bricks-and-mortar
Dual pricing
A margin
To shop about

A situation in which you have to make a very difficult choice
To go to different shops to company price and quality before you buy something
Operating in a building, not on the internet
The difference between the cost of buying or producing something and the price you sell it for
The street in s town where you can find most shops and banks
Setting two different prices online and in shops for the same goods
Extremely or unfairly competitive
Answer question
The first reason: the internet is accounting for more spending than ever. The second reason: it also makes it easier for consumers to compare prices across far bigger selection of items than a trip to the high street
Because internet retailers is a lot more com- petitive online because you are always just one click away from a rival
Because dual pricing will become harder to practise as consumers become better at surfing the internet.
Retailers should probably try to integrate the two as much as possible











Worry for retailers as wed shopping clicks into place

Language review

Necessity and obligation:
must, need to, have to, should







We often use must, need to and has/have to say that something is compulsory or necessary.
EX: I have to do homework before doing to school.
EX: She is burning up, she must be sick.
EX: We need to pay the tax for the government
We use had to refer to past obligation.
(Chúng ta dùng had to ở trường hợp bắt buộc trong quá khứ)
EX: We did not have to wear helmet five years ago.





We use should and should not to give advice or to suggest the right course of action.
(Chúng ta sử dụng should và should not để đưa lời khuyên và góp ý hành động đúng)
EX: They should not throw rubbish on the street.
You should ride motorbike carefully on the street.
We use do not have to and do not need to if something is not necessary.
( Chúng ta dùng do not have to và do not need to nếu sự việc không cần thiết)
EX: You do not have to queue up when you buy online.

Read these rules of an online book club. Then answer the questions.
Answer the questions
Can you join if you are 17? No
Can you give your password to a friend if you want to? No
Is it necessary to buy a book every month? Yes
Is it necessary to buy the recommendations? No
Can you buy only five books per year? No
Is it necessary to pay after each purchase? No
Is it necessary to pay within three months? No





Complete these sentences (1-8) with suitable endings (a-h)
It’s getting late
I can work from home
I’ve been transferred to Madrid
This deal is too important to lose
We lost our database once before
I’m afraid this report is urgent
I think we’re all in agreement
We’re still got plenty of stock in the warehouse
So we don’t need to order any more yet
So we must not make a mistake
So you must not forget to back up the files
So you’ll have to stay and finish it
So I have to learn some Spanish
So we have to go
So I don’t have to go into the office much
So we don’t need to discuss it any further
A List of tips for an online retailer

Treat the customer as a single individual
Running a multichannel operation
Your website must be easy to use
Understand or recognize what the customer wants
Making a site that is easy to navigate, easy to find and easy to transact

Case study
Agenda
Work in two groups. You are either
A director of Lifetime Holidays (turn to page 139)
A diretor of DirectSun ( turn to page 141)
Read your role cards and prepare for the negotiation. Then, following the agende below, negotiate each point. Try to reach an agreement on a joint venture
TH: I want to see how well the company does the job and if you’re reliable before giving you along contract. I need a 3 year contract
D: I don’t agree. I need a 5 year contract
TH: My company is currently facing problem and demand for its holidays has fallen. So, I think short contract is more comfortable for us.
D: Ok, 4 year contract is good for you?
TH: I’m great that. What’s your destinations
D: I want to offer all the holiday’s in both companies catalogues
TH: Why do you focus only on my Mediterranean holidays?
D:I think many places is better because it contract more customers


LH: How are your customers, car hire and insurance? I want aim at the 30-50 age group and don’t offer these services at present to save expenses
D: Before, my customers is all age groups and provide these services as they are very profitable for my company . After hear your ideas, I dead choice the 30-50 age group and provide these services. Do you agree with me

LH: Ok. How’s the advertising budget?
D: 300.000-at least! Share costs on the 70%/30%. You bear 70% and include radio advertising
LH: My company is problem, so share costs on a 50%/50% basic and budget is 200.000. And investment and profits is 60% for me and you’re 40%


D: how do you project management? I think my managers have greater management experience and knowledge. For that reason, we should choice my manager
LH: I need more time for thinking and writing e-mail for you later
D: I hope we can work together.
Writing
25th August
Dear DirectSun
Below is a summary of the points we agreed at our recent meeting








The end